H-E-B Seasonal Trail Mix
Overview:
H-E-B is a Texas grocery store chain that offers its own brand of products alongside limited-edition seasonal items, such as H-E-B Seasonal Trail Mix. The Winter Mint and Spiced Apple Cider varieties are flavorful blends that capture the taste of the holidays in every bite.
Approach:
Holiday-inspired textile patterns paired with simple illustrations convey a distinctly seasonal feel, making the packaging instantly recognizable as a festive, limited-edition treat to enjoy during the holidays.
How can we design a limited-edition mix that transports customers to the holidays just like the flavor does?
Packaging Design | Illustration | Print Production
