H-E-B Cooking sauces
How can we design a product line that helps busy consumers feel confident and good about the food they serve their families?
Overview:
H‑E‑B Cooking Sauces offers a range of sauces that make it easy to create delicious, elevated meals, even on a busy schedule. Each product provides convenient, high-quality solutions that inspire creativity in the kitchen.
Approach:
Inspired by cookbooks, the design uses thoughtful typography and layouts. Each SKU features an aspirational meal with a complete recipe, helping customers quickly and confidently bring meals to life.
Packaging Design | Art Direction
