Sunline Asset-Based
Logistic Visual Identity
How can Sunline modernize its brand and digital presence to attract a younger workforce while staying true to its legacy?
Overview:
Sunline is a Texas-based transportation company with 27 years of experience operating in both Texas and Mexico. Looking to attract a younger workforce and stay competitive in a modern market, they needed to evolve their brand and online presence without losing touch with their legacy.
Solution:
By refreshing Sunline’s visual identity to reflect both its heritage and forward momentum. This included a modernized logo inspired by the original, updated brand collateral and swag to showcase company culture, and a redesigned website optimized for usability, job visibility, and modern digital standards. Together, these elements helped position Sunline as a modern, values-driven employer.
Role:
Creative Direction and Design
Results:
Sunline attracted 33% more interest from younger job seekers, boosted employee pride with updated brand materials, and saw increased engagement through their new website.
The refreshed brand and improved digital presence helped position them as a modern, competitive employer while staying true to their roots.
Team:
Me, Lead Designer
Good Work, Dev team