USAA Flowthrough Campaign
How can we better support and engage young members as they turn 18 and take full ownership of their USAA membership?
Overview:
The Flowthrough campaign is designed to support young members as they approach their 18th birthday and take full control of their USAA membership as adults.
Solution:
The goal is to give them the confidence they need by being a trusted partner they can rely on during this important life stage. This is achieved through a mix of direct mail, emails, Snapchat ads, and a dedicated landing page that not only provides clear, helpful guidance but also celebrates this exciting new chapter.
Role:
Creative Direction and Design
Results:
These efforts drove over 1.1 million visits to the landing page each year, with Snapchat ads accounting for 64 percent of that traffic and significantly boosting awareness and engagement.
Team:
Eli, Lead
Crystal, Writer
JD, Videographer
Sarah, Designer